ClickPatrol | PPC Fraud Protection Dashboard | Web App UI/UX

ClickPatrol is a web dashboard designed to help businesses monitor and safeguard their pay-per-click (PPC) advertising budgets. It targets marketing teams and advertisers who experience wasted expenditure due to fraudulent clicks, bots or unauthorised activity. The challenge was to create a dashboard that provides clear insights and actionable data to give users a sense of control over complex ad performance metrics.

I have designed an intuitive, data-driven interface that allows users to track clicks, detect suspicious activity and efficiently manage reports. The dashboard provides clarity through clean visual hierarchy, interactive charts and concise data summaries. Features include fraud statistics, user segmentation, click tracking and actionable alerts, all organised to minimise cognitive load and maximise quick decision-making.

The design approach included custom iconography for clarity, a professional colour palette to inspire trust, and a layout optimised for desktop and tablet use. Interactive components were prototyped in Figma to ensure smooth navigation and a developer-friendly handover. The interface inspires confidence in users and enables them to act quickly on PPC insights.